Commoditization and the Strategic Response
Andrew Holmes
In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching.
Holmes offers organizations and white collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into the corporate and working worlds, this book will be an invaluable companion to addressing the challenges which it presents.
年:
2008
出版:
illustrated edition
出版社:
Gower
语言:
english
页:
245
ISBN 10:
056608743X
ISBN 13:
9780566087431
文件:
PDF, 1.13 MB
IPFS:
,
english, 2008